We, at Velvet Ventures, recognize the importance of the personal information you have entrusted to us and are committed to properly managing, protecting, and processing your personal information collected through our website.
This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from velvetventures.com (the “Site”).
PERSONAL INFORMATION WE COLLECT When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. This automatically collected data is referred to as “Device Information.”
We collect Device Information using the following technologies:
- Cookies: These are data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit All About Cookies.
- Log Files: These track actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web Beacons, Tags, and Pixels: These are electronic files used to record information about your browsing behavior on the Site.
By using our Site, you (the visitor) agree to allow third parties to process your IP address to determine your location for currency conversion purposes. You also consent to having that currency stored in a session cookie in your browser (a temporary cookie that is automatically removed when you close your browser) to ensure consistent pricing in your local currency during your visit.
When you make a purchase or attempt to do so through the Site, we collect information including your name, billing address, shipping address, payment details, email address, and phone number. This data is referred to as “Order Information.”
When we mention “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION? We use the Order Information we collect to:
- Fulfill orders placed through the Site (processing payments, arranging shipping, and providing order confirmations).
- Communicate with you.
- Screen orders for potential risks or fraud.
- Provide you with product or service information or advertising in line with your preferences.
We use Device Information to:
- Screen for potential risks or fraud (specifically your IP address).
- Improve and optimize the Site (e.g., by analyzing browsing behavior and evaluating the effectiveness of marketing campaigns).
SHARING YOUR PERSONAL INFORMATION We share your Personal Information with third parties to help us use it as described above. For example:
- We use Shopify to power our online store. You can learn more about how Shopify uses your Personal Information here: Shopify Privacy Policy.
- We use Google Analytics to understand how our customers use the Site. Learn more about how Google uses your Personal Information here: Google Privacy Policy. You can opt out of Google Analytics here: Google Analytics Opt-out.
We may also share your Personal Information to comply with legal obligations, respond to lawful requests, or protect our rights.
BEHAVIORAL ADVERTISING We use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may interest you. For more information about targeted advertising, visit the Network Advertising Initiative’s educational page.
You can opt out of targeted advertising using these links:
Alternatively, visit the Digital Advertising Alliance’s opt-out portal.
DO NOT TRACK Please note that we do not alter our Site’s data collection and usage practices when we detect a Do Not Track signal from your browser.
DATA RETENTION When you place an order through the Site, we retain your Order Information for our records unless you request its deletion.
CHANGES We may update this Privacy Policy from time to time to reflect changes to our practices or for legal and regulatory reasons.
MINORS The Site is not intended for individuals under the age of 20.
CONTACT US For more information about our privacy practices, questions, or complaints, contact us by email at support@velvetventures.com.